Messaging Industry Insights

QuickSMS Insights brings you the latest in secure business messaging, from platform updates to industry trends, compliance guidance, and campaign inspiration

Kenneth Rees Kenneth Rees

RCS vs SMS: Which should your business be using?

In today's digital-first world, businesses have more ways than ever to communicate with customers. However, despite the rise of social media, email marketing and messaging apps, mobile messaging remains one of the most effective communication channels. For many organisations, the question is not whether to use mobile messaging, but which type of messaging will deliver the best results.

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NHS, Healthcare Kenneth Rees NHS, Healthcare Kenneth Rees

Why NHS ICBs Choose QuickSMS: Cost Control That Actually Works

NHS Integrated Care Boards face an uncomfortable reality: SMS costs are spiralling whilst budgets shrink. One ICB in Cheshire and Merseyside alone spends £650,000 annually on text messages. Meanwhile, North East London ICB has capped practice funding at just seven message fragments per patient per month, forcing GP practices to either absorb costs themselves or reduce vital patient communication.

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